I'm
ALEX FRANKLIN.
MARKETING DIRECTOR IN THE BIOMEDICAL FIELD
01 PROFESSIONAL EXPERIENCE
MARKETING DIRECTOR SKILL SET
SERVICE MKTG
95%
DIGITAL MKTG
LEAD GEN
90%
90%
TEAM MGMT
95%
SALES MGMT
90%
CONTENT PROD
95%
PROJECT MGMT
BRAND MKTG
85%
90%
02 PORTFOLIO
PROFESSIONAL EXPERIENCE
JAN. 2023 - PRESENT
Marketing Director
ASIAN EGG BANK & HANABUSA IVF
JAN. 2020 - MAR. 2022
Marketing Director
FAIRWAY MORTGAGE | SCIUTTO TEAM
I lead marketing for a top mortgage loan originator team in the country and facilitated growth from a staff of 16 funding $270 million to a staff of 32 funding $438+ million annual. As a Marketing Director the Sciutto Team, I managed and generated leads for the Business Development Sales Team [a team of 17+ top performing loan officers located throughout the US].
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I managed all marketing activities for the national group, Brian Sciutto’s personal production team, & coaching business. I wore just about every hat doing everything from sales management and loan advising to video production, web design and systems admin.
Asian Egg Bank is the world’s largest oocyte bank for Asian donors. Hanabusa IVF is the accompanying fertility clinic, known internationally as a pioneer in “Minimal Stimulation IVF” led by the renowned Dr. Chang.
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As Marketing Director for Asian Egg Bank, I achieved 20% growth in egg batch sales over year prior.
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I manage all marketing activities and personnel for Asian Egg Bank, including donor recruitment, intended parent sales and partner clinic marketing. In my tenure, I have internalized all digital marketing and lead generation for the business including Google Ads, Meta (Instagram, Facebook, WhatsApp), TikTok, and other digital platforms away from outside vendors.
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As Marketing Director for Hanabusa IVF, I grew new patient inquiries by 20% over year prior. I manage all marketing activities for the company, and both Dr. Lyndon Chang and Dr. Diana LeBlanc. I completely redesigned the website, branding and CRMs for Hanabusa.
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I completely redesigned and automated patient onboarding - reducing redundant administrative tasks. I have taken in-house all 3rd party marketing services for the company.
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AUG. 2016 - PRESENT
MR.IQ MEDIA / INDEPENDENT CONTRACTOR
Co-founder
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Co-founded MRIQ Media during the pandemic to meet the demand for HQ video content.
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Developed monthly broadcast quality videos with celebrity co-hosts to build brand recognition.
Consultant & 3rd Party Marketer
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Clients include: Triumph Capitol Partners, Western Capitol Mortgage, Homebridge Financial, iBuy SD
EDUCATION
CLASS OF 2013
SAN FRANCISCO STATE UNIVERSITY
Bachelor of Science
Business Administration (Management)
Graduated with Honors:
- Cum Laude
- Dean's List
TECHNOLOGIES & SKILLS
TECH, SKILLS & INTERESTS
Proficient in Google Ads, Meta Ads, Adobe CC, HTML, WordPress, Salesforce, HubSpot, FCPX, and MS Suite. Adept in digital marketing, sales management, strategic planning, brand marketing, and content marketing.
Outside of work, I enjoy golfing, cooking, yoga, sailing, photography, and staying updated on technology trends.
CONTACT ME
Feel free to reach out to discuss potential opportunities or collaborations. I am open to new challenges and eager to contribute my expertise to a dynamic organization. References and more work examples available upon request.